Expressing the Craft of Comfort
UGG
Live Event / Global Brand Conference
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UGG is an American fashion company best known for its iconic sheepskin boots, with a global lifestyle portfolio spanning footwear, apparel, accessories, and home.
We joined our partners at MWP to help bring UGG’s Global Brand Conference to life at the stunning Ojai Valley Inn Resort in Ojai, California. Set across a mix of indoor and outdoor environments, the experience took full advantage of the property’s natural beauty and relaxed California character. Keynotes, presentations, breakout sessions, and curated vignette sets created an immersive setting for attendees to connect with the brand, explore upcoming products, and gain insight into UGG’s evolving global strategy and vision for the seasons ahead.
CLIENT: UGG // DISCIPLINES: EVENT GRAPHICS, PRESENTATIONS, SCREENS, MOTION
+ Strategy
We leveraged the strength of an iconic brand and the distinctive visual language people have come to know with UGG, extending its style, attitude, and boldness across every layer of the event experience. With craft, materiality, and thoughtful details so integral to the brand, it was important to weave tactile and textural elements throughout each execution, ensuring every touchpoint felt authentic and considered. We incorporated the UGG sunburst shape as a recurring graphic thread, bringing energy to imagery while creating a flexible device for framing content, revealing ideas, and transitioning from one moment to the next. At times, the shape became a portal or window, allowing imagery and motion to move seamlessly across screens and environments. The result was a cohesive visual system that came to life across keynotes, presentations, environmental signage, print collateral, digital activations, and experiential moments throughout the venue—creating a conference experience that felt unmistakably UGG.
CREATIVE DIRECTOR: GREG MORGAN EDITOR/MOTION DESIGN: DAVE SCUDDER // spacevrx.com
