Blazing the Trail in Culinary Competition
Chopped, Food Network
Live Event / Hospitality
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Behind the Line: Powered by Chopped creates a new category of live entertainment where hospitality becomes the main event. Part culinary competition, part championship sport, part festival and industry gathering, it transforms the energy, pressure and talent of restaurants into a stadium-scale experience. Chefs battle. Bartenders perform. Servers take center stage. Fans taste, learn, connect and cheer while brands, operators, talent and culture collide around them. With the intensity of Chopped and the spectacle of a major sporting event, Behind the Line gives 300 million people who power hospitality something new: their own stage.
CLIENT: CHOPPED, FOOD NETWORK // DISCIPLINES: BRAND IDENTITY, HOSPITALITY, ENVIRONMENTS, PRINT, DIGITAL
+ Strategy
We approached this event with creating an energetic and impactful visual language that captured the rush of excitement with stadium scaled entertainment and balanced that with the beloved TV show’s brand and quality of production. There was great attention to incorporating a casual vibe for the food enthusiasts but also touches of sophistication to reflect a Tier 1 event. We designed an event brand and touch points that were strong, recognizable, and with a visual language, extended across multiple applications. This included print, digital, architectural, and entertainment. Thanks to our partners, Go West Creative Group for the opportunity and collaboration on a truly tasty and epic event vision.
