Accelerating the Future of Sales
BMC Software / SKO27
Control the Technology Experience
BMC Software builds the invisible infrastructure that keeps modern enterprises running—tools designed to orchestrate complexity, automate critical processes, and ensure that data and systems move with precision, reliability, and scale.
At its core, BMC operates in the layer most people never see but every organization depends on: the behind-the-scenes engines of digital business shaping how companies move data effectively through the pipeline.
CLIENT: BMC SOFTWARE // DISCIPLINES: EVENT EXHIBIT EXPERIENCE, PRINT, DIGITAL
+ Strategy
BMC needed an immersive experience to help their sales team gain deeper insight into how they sell—and how to sell better. We designed a 20,000 sq. ft. interactive environment that guided more than 600 attendees—across three distinct sales roles—through a series of hands-on learning experiences. Participants engaged with real-world success stories and case studies, while exploring 15 vendor booths showcasing tools and technologies designed to enhance their sales performance. Building on the event theme of Acceleration, we developed custom supergraphics, bespoke narrative moments, and live Q&A sessions—creating a cohesive, high-energy experience throughout. The result was more than an exhibit—it was a working model of their sales ecosystem, brought to life as a dynamic, actionable workshop.
PERFECT THE PATH
