Double D Ranch
Blending the finest fashion and design of the city with the power and grit of the countryside, Double D has proven to be a leader in western fashion. This campaign captures the robust and textural nature of the elements while showcasing a highly sophisticated narrative and sense of style.
Small town boutique, Jolie Peche represented a very concentrated collection of designer women's fashion and accessories. From branding to advertising to store music, we crafted the right image for the right audience. This postcard series highlighted key accessories while matching seasonal coloring to the product patterns. The result saw the objects emotively personified.
As leaders in surf and skate culture, Quiksilver has a knack of capturing a vibe with their audience that is true and authentic and mostly no nonsense. The vibe is what comes from the street, from the buyers of their products. This proposed ad campaign dramatically captures a stolen moment that is not contrived or staged. “You gotta feel” speaks to the essence of living life to its fullest.
Identity for life coach and relations therapist Marianne Gustafsson. Marianne focuses on relations and couples counseling which is connotated in the logo. The name means life work, but can also be read as life pain.
Makers of cogs and various machined parts, M Machine needed an identity that represented the strength and robust nature of the products they make. A stylized “M” with a cog side, showcases how simple and bold an identity can be in an industrial category.
Set in the high end community of Horseshoe Bay on Lake LBJ, Texas, Elan represents the finest in urban modern living. For the collateral brochure of this unique high rise, the design needed to capture the organic and natural elements present in the architecture but also the undeniable comfort not always found in modern spaces. Approachable photography and clean layout ensured potential buyers that their new dwelling was worth calling home.
IDENTITY & NAMING
Sage Real Estate
This high end real estate broker in the Texas Hill Country, needed a name and identity that captured a sophisticated and elegant nature of their clientele. The name Sage delivers multiple meanings from wisdom and a keen eye to robust and ornamental. These attributes fueled the creation of the mark—a bow and arrow that beautifully symbolizes precision, strategy and craft of finding the right properties for their clients.
The Hope Conversations are a non-profit organization providing inspirational, thoughtful and transformational experiences through the power of intimate group conversations. Assembling in various locations, attendees bring their stories centered around the concept of HOPE. The resulting colors are different hues that reflect a cross pollination of ideas, spirit and healing. The identity needed to capture a bright and aspirational tone while looking both forward and global in its appeal.
Nothing excites designers, printers and purveyors of stationery more than a letterpress shop. This design is for a special poster sale where the textures, typography and rich layering, tell the story of what makes ink on a press smell so good.
IDENTITY / ILLUSTRATION
Album art and identity for band split between Texas and Japan. Vocals focus on a restful tension somewhere between paranoia and a calm breeze scattering cherry blossoms.
This proposed identity for Amis needed to reflect the friendly and compassionate company that brings all types of relationships together be it companions, lovers or buddies. The speed dating concept has taken the country by storm but is often regarded as stale and cold feeling. Our design had to ensure that these connections were real, comfortable and natural.
PBS: Moments - William H. Macy
Olea Olive Oil
Argentinian farmers and vineyards of Olea, needed a package that would showcase the exquisite quality of their oil and convey the freshest ingredients. The design solution was to keep as much of the product visible as possible. Light colors and typography accented the crisp and sophisticated touch for the culinary customers.
Milan based architecture firm Nezoni embodies the perfect match of design, nature and materials determining its use. They needed an identity that reelected high design along with organic sensibilities to material and form. The balance and simplicity of a cairn rock stack was poetic.
Los Angeles based casual fashion gurus, Juicy needed to convey a street-sensible style to their Japanese import stylings from Bodysong. With a bill posting approach, the design solution reflected the urban appeal of the line and treated the clothes as public art.
Actor, Brent David Fraser and DP Mark McKnight ventured into Seattle for a few hours on a typical neurotic Spring day to capture some test footage with the Canon 5DII. There was no plan except to capture some images which Brent made effortless with his magnificent screen presence.
The packaging for the Live Well Energy Bar needed to balance natural, aspirational and no nonsense elements into a functional package. Using emotive photography with a clean and bold typographic placard, this design provided the strength and simplicity of what fueled its creation.
The number 1 business podcast in the world needed an identity that was as bold and direct as the product and tools they offer. Providing leaders and managers of all types with the tools on how to be more effective managers, the classic org chart became a powerful symbol that the audience knew well. With a dimensional spin including strong color palette and minimalistic styling, the mark has proven to be quite impactful.
Electronic wizards and art purveyors, the recording group's sound bubbles with dance beats and electronics. For a show poster, the natural solution was to imagine what the music would “look” like as it the rhythms pour out onto the dance floor.
HBO / Tallywhacker
HBO sought OOH (out-of-home) proposals for their latest fall premiere of Judd Apatow's latest antics with animation. All placements needed to wink at the highly adult nature of the animated adult series.
A simple photographic study of suspended plastic dancing against the Texas Hill Country.
Consultants to global leaders and CEO's, Marble needed an identity that communicated the firey, friendly spirit they bring to their rigorous workshops. The metaphor of displacing a marble from the ring as in “getting outside” thinking and strategies into an organization, worked powerfully well.
Proposed as the word in global tea bars, this company sought to conqueror the world with everything tea. Our design approach personified the heritage, evolution and modernity of where tea has been going over the last few years. Sophisticated styling, pattern and color palettes as well as a light metaphoric nod to a transformative butterfly, projected a savvy image for tea lovers around the globe.
Barneys New York
Taking a simple light box idea and juxtaposing them into a highly trafficked alley setting proved to be an effective advertising installation for fashion style kings of Barneys. Sophistication illustration, illumination and a low tech approach showcased a pedestrian sensibility.
A concept modern living project by the water's edge, Poolsound's luxury lifestyle tenants would enjoy all aspects of water including nearby lake, boating, swimming, community pools and private jacuzzis designed into each home. The proposed identity captures the pastoral and liquid elements of water while merging with a textural watercolor element to reflect the artistry taken in the architectural building and garden design.
ADVERTISING & NAMING
Casio / Sicola Martin / Y&R
With a challenging and dwindle digital camera market, Casio needed to capture the accessibility and ease of inexpensive pocket cameras. The proposed design approach needed to be fresh, dynamic and capture the expressive qualities of their audience. Ultra was a name that reflected this sensibility while also communicating more of everything.
Japanese designer label Bodysong have captured the hearts of the streets with their aggressive mix of colors and fabric. This proposed advertising campaign strove to depict the rich layers of the brand with ephemeral texture and collage.
As one of the most talked about stores in downtown Austin, Central Homegoods served up industrial modern home wares in a contemporary dry goods mercantile style. These small cards carried witty poetry that greeted customers in a large bowl at checkout with vintage snapshot imagery—a takeaway memento that few forgot.
Logo for eating disorder therapist Anna Furuberg, Stockholm. The logo tells the story of recovery – from chaos and loose ends to a more orderd, fulfulled life. The name in Swedish means eating support, but is only one letter short of actually meaning eating disorder.
Photographic exploration of a series of shots using microscopic lenses, iPhone and hand lighting.
IDENTITY & PACKAGING
Makers of Men's bath products, Vickery needed a sensible yet strong identity for their identity and packaging line. Merging German typography with English packaging styling to honor their founders heritage mix, the design offers up a clean and understated label. The minimal approach allows the product and bottle design to project forward as a key brand element.
IDENTITY & NAMING
Conceived as a collective art colony where designers, painters, and other artists would come together in an industrial loft space, share communal areas, and share inspiration. Artery was used as a metaphor for connecting life between elements, between people, between ideas. The simple logotype identity needed to be neutral enough to span all types of art styles.
WEBSITE & NAMING
Strategic financial consultants, Comentum, needed a name, identity and website to convey there counter culture approach. Financing everything from assumed debts, product inventories to startups, the name captured their aggressive nature on activating money. The visual language and website was done boldly and accessibly by creating a thoughtful metaphoric photo series to keynote their various offerings. Simple layout and clear color palettes finished out the look and feel of their navigation and website design.
This conference has become the worldwide mecca for all things cool in music as well as other modalities including film and interactive technology. This save the date postcard was an active and colorful teaser campaign that gave attendees a hint that the renowned event was around the corner.
Roaring Book Press
Something Invisible is a warm and quirky, sharply observed story of family, friendship, loyalty and loss where the characters all have eccentric coming of age tales. The jacket design had to capture the eclectic nature of the main character's interest and collections. Collage proved to work perfectly in montaging several themes at once.
These charming photos were created as a series for Fibreboard's annual report. As a supplier of building materials in construction, the simple building blocks were symbolic and metaphoric. With a 45 minute Pin Hole Camera technique, the result was a very interesting texture and craft that reflected the company's philosophy.
This is a photographic exercise of merging vintage with modern. The archival photo woven with the urban graffiti reveals a whole other narrative.
NPG Product Group / Nordstrom
Behind every stitch, every style and and every accessory of a Nordstrom brand, lies the NPG product group. Vivaciously and actively creating the next big style. Their identity needed to have this energy. A spontaneous and rigorous hand drawn typographic solution did this energy justice.
Ted Talk Conference
As an ice breaker for conference network time, this creative approach included a room full of vintage typewriters where attendees grabbed a piece of conference letterhead and typed a 8 minute bio. Then attendee pairs mingled and traded stories as their bios illuminated off the page. As a perception builder, the pairs rewrote each other's bio after talking and digesting first impressions.
As a finishing touch, final bios were signed with a pen and ink scribble portrait. This experience captured the analog nature of handwork while celebrating the speed of spontaneity.
The reinvention of Burberry in the last 3 years can be attributed to their unflappable heritage in the trench coat, their dedication to focus and the investment in the youth culture including music, art and fashion. This proposed ad campaign captures the whim and wit of style conscious folksters about London Town by using the quality of line through stitched illustration. How fitting.
Illustration: Stephen Campbell
As the leader in cyber match making websites, eHarmony has positioned themselves as the source in all things related to relationships online. This proposed campaign captured the confidence and simplicity of their market position but also the mystique and romanticism of falling head over heels in love with the completely unknown.
POSTER / PHOTOGRAPH
Robert Alfons a.k.a TRUST sought an energy of dense vapor, speed, space and tears for his latest North American tour.
Smaland for Somalia
A community initiative, Smaland for Somalia was founded by Swedish and Somalian resdents of the university town Vaxjo in southern Sweden. The objective was to raise awareness on immigrant issues and encourage locals to engage and share with immigrants. The aggressive look and feel of the campaign has earned much attention and created awareness of immigrant issues and companionship.
Red Sparrow Design
This promotional retail poster captures the favorite neighborhoods and highlights of Seattle while the use of Illustrative typography personified The Evergreen City as a dynamic and friendly destination.
IDENTITY & T-SHIRT
Black Pig is a bagel and tea cafe serving up smiles in Mexico. The simplistic approach of whimsical typography and minimalistic snout of the pig, captured the spontaneous character and sense of humor of this establishment.
The advanced visionaries for this high end development located on Lake LBJ in the Texas Hill Country needed an identity that captured the sophistication of urban living with the intellectual elements that fueled its creation. Blending Mediterranean styling with LEED certified spaces, Skywater broke the mold for Texas dwellings. The minimalistic bisection shapes elegantly captured the most captivating aspects of the property—sky and water.
The British Council sought an a visual summary of their seven year study on student trends in mobility throughout the globe. British Council sought to publish an infographic of it's official findings.
IDENTITY & PACKAGING
Takihouse provides Japanese households with modern and eclectic home goods of all kinds while offering a friendly and accessible shopping experience. The identity needed to showcase an international sensibility but also a sense of humor to represents the casual nature of their stores.
Rum for Rester (Room for leftovers)
Kulturparken Småland’s major summer exhibition focused on redesign and how we can used understanding of design to reduce waste by actually reusing things or materials by making it into new usable objects.
Root - Women's Modern Boutique / At the root of everyone's aura is their style.
Pollen - Design/art organization for monthly sharing and inspiration / Creative minds be fertile.
Dogologie - Dog store and purveyors of everything dog / Find your bark.
Comentum - Financial capital consultants / Make money active.
Doorbella - Gourmet Italian cuisine delivered to your door / Bring Rome home in 30 min.
Ensurity - Investment brokers / To live carefree means to act risk free
Pointer - City guidebook / Sniffing out the cool shops and eats in your town.
The Good Tribe
Identity for the NGO The Good Tribe. Since 2009 they have constantly delivered their message by teaching young people about sustainable business management and concepts. Follow the Tribe on www.facebook.com/thegoodtribe or thegoodtribe.com
Independent film company Dialogue Pictures needed an identity that reflected their passion, authentic approach and accessibility to their films. With a dedication to doing good in the world with their films, the design sought to express the friendly and creative nature of the company's personality along with the spirit and energy of the founders.
Astronauts & Poets is a worldwide design agency that creates viscerally branded experiences for their clients. A/P is comprised of designers, producers, directors, musicians and writers. The company's expertise includes identity and branding, live event, public installation and interactive experiences.