Small town boutique, Jolie Peche represented a very concentrated collection of designer women's fashion and accessories. From branding to advertising to store music, we crafted the right image for the right audience. This postcard series highlighted key accessories while matching seasonal coloring to the product patterns. The result saw the objects emotively personified.
To celebrate new spring flavors, Tazo needed a window that balanced the color and vibrance of spring with the whimsical nature of their brand. Grass walls, brand elements, live budding plants and with flower cups filled with tea product, set the stage for a colorful and fun window.
Arryve Consulting / Ardent Sage
This elegant and dynamic folder is one of many new collateral pieces produced with our partners Ardent Sage for the consulting firm in Bellevue, Arryve. Their intelligent and thought-provoking approach in helping clients do everything better, needed to have a sense of future-forward energy. The bold color palette, motion imagery and minimalistic message conveyed much with a little.
This proposed ad campaign sought to capitalize on the edge and grit of the surfer company ethos while also making strong connections with its audience. Industrial textures, typography, active imagery and strong portrait photography were used to capture the results.
ILLUSTRATION & PRODUCT
Land of Nod
The national children's store needed a new quilt and pillow update to their proven and successful transportation category. We delivered a whimsical and colorful solution with fun shapes and textures depicting the bustling urban machines. A quilt, sheets and coordinating tire and truck pillows were produced.
This proposed ad was an emotive way to capture the power and strength of the industrial brand. The abstract collage in the background when merged to product photography, creates a narrative and powerful message.
Milan based architecture firm Nezoni embodies the perfect match of design, nature and materials determining its use. They needed an identity that reelected high design along with organic sensibilities to material and form. The balance and simplicity of a cairn rock stack was poetic.
As part of a summer window display celebrating various flavors of summer teas, Tazo needed a dynamic and exciting backdrop visual for their display. The colorful and dimensional variety of butterflies was the inspiration behind our solution for this paper collage installation. The wings fluttering to the store's air conditioning was an added touch.
BROCHURE / ILLUSTRATION
This brochure system was one of six that communicated various coffee education to Starbuck's customers. The use of ephemeral collage in layers was an effective approach in depicting what goes into each type of coffee.
The thought provoking film, To Be Heard, needed a poster that would cut through the clutter and capture the raw and pure nature of the story. Three life challenged students find their voice and way through verse and their NYC poetry class. The silhouetted figures housing their own words proved to be powerful and direct when set against the pink background. The poster as well as the film received numerous following and positive reviews.
NAMING & PUBLICATION DESIGN
Microsoft / Microsoft Partner Network
Microsoft's partner group and liaison, MPN, wanted to showcase and celebrate the various network of Microsoft Partners with how they use both Microsoft products and the Worldwide Partner Conference (WPC) to advance their businesses. Each month, a different partner is featured. We named the publication Pivot to symbolize the nimble, innovative and core importance of these partners and their relationship to making Microsoft succeed. We solved the design by leveraging Microsoft branding along with clean lines and personable portraits.
Proposed as the word in global tea bars, this company sought to conqueror the world with everything tea. Our design approach personified the heritage, evolution and modernity of where tea has been going over the last few years. Sophisticated styling, pattern and color palettes as well as a light metaphoric nod to a transformative butterfly, projected a savvy image for tea lovers around the globe.
This fall shoe catalog needed to showcase the fall lineup of women's shoes and boots for Nordstrom. Leveraging organic and hip illustrative figures painted on wood, this revealed a warm and relevant style for the Nordstrom shopper. The catalog reads very clear with simple shapes and texture but also conveys a smart attitude as Nordstrom has become known for their leading shoe savvy.
Friend & Johnson
This catalog has become a signature collateral piece for the worldwide artist representatives. The piece in years past had been expensively produced but for this volume, the budget had to be cut in half to reflect the economic times. We kept the finished size and general format of individual artists each getting a spread in the piece but we dramatically changed the point of view on production values. The brochure unfolded in tabloid fashion to four times the impact for readers and the switch to a more humble printing on raw newsprint, quickly had the catalog highlighting the art as application and attitude versus how slick it could be reproduced. The results were stunning, created a new sensibility for the client's brand and allowed them to continue producing a beloved collector's item.
Identity for life coach and relations therapist Marianne Gustafsson. Marianne focuses on relations and couples counseling which is connotated in the logo. The name means life work, but can also be read as life pain.
To launch new fall scarves and color palettes, this proposed ad mixed 2D and 3D elements so that the color and depth of the product leapt off the page.
IDENTITY & NAMING
Sage Real Estate
This high end real estate broker in the Texas Hill Country, needed a name and identity that captured a sophisticated and elegant nature of their clientele. The name Sage delivers multiple meanings from wisdom and a keen eye to robust and ornamental. These attributes fueled the creation of the mark—a bow and arrow that beautifully symbolizes precision, strategy and craft of finding the right properties for their clients.
NAMING, IDENTITY & BRAND
EventsAIR by Centium Software
After 20 years of providing the industry's leading software tool in event management software, Centium needed a powerful name, identity and visual language for their next generation product. EventsAIR as a name reflects the innovative elegance delivered by the product while the identity and brand showcase the active, mobile lifestyle and productivity that is essential in event management software.
This post card needed to capture the energy and drive of the music and performance that the audience has come to know. Active photography was used to abstractly focus on the emotion while the simple addition of branding combined to say it all without words.
Martha Stewart Living
The legendary craft and lifestyle magazine needed a thoughtful series of illustrations to adorn an article on tracing family roots. This lead-in piece balanced regional ephemeral items along with family photos and elegant typography.
IDENTITY & STATIONERY
The makers and distributors of high-end fuel supplement needed an identity that captured the strength and explosive nature of the product. The igniting icon as well as the bold colors and typography communicated the robust delivery of this product.
ADVERTISING & NAMING
Casio / Sicola Martin / Y&R
With a challenging and dwindle digital camera market, Casio needed to capture the accessibility and ease of inexpensive pocket cameras. The proposed design approach needed to be fresh, dynamic and capture the expressive qualities of their audience. Ultra was a name that reflected this sensibility while also communicating more of everything.
Roaring Book Press
Something Invisible is a warm and quirky, sharply observed story of family, friendship, loyalty and loss where the characters all have eccentric coming of age tales. The jacket design had to capture the eclectic nature of the main character's interest and collections. Collage proved to work perfectly in montaging several themes at once.
This ad series for a Texas Wedding Ranch needed a witty and sophisticated touch to their message. We celebrated the small details and humorous personality of weddings and paired it with our soft palette and elegant identity to complete the smart yet sassy look
Barneys New York
Taking a simple light box idea and juxtaposing them into a highly trafficked alley setting proved to be an effective advertising installation for fashion style kings of Barneys. Sophistication illustration, illumination and a low tech approach showcased a pedestrian sensibility.
This illustration was created for the whimsical and design-centric magazine's cover. Various topics within the articles drove the visual elements that all collided in a sophisticated yet fun collage of figure dancing and smoking a pipe. Uppercase is a creative dynamo for creatives and craftsman in today's do yourself culture.
Rob Schmaus Realty
Discernibly choosing to list only select residences, realtor Rob Schmaus needed an identity that represented his bold and simple approach to real estate. Solid, trusted and of a classic quality, this mark captures the refined craftsmanship while revealing a robust persona.
Los Angeles based casual fashion gurus, Juicy needed to convey a street-sensible style to their Japanese import stylings from Bodysong. With a bill posting approach, the design solution reflected the urban appeal of the line and treated the clothes as public art.
Double D Ranch
Blending the finest fashion and design of the city with the power and grit of the countryside, Double D has proven to be a leader in western fashion. This campaign captures the robust and textural nature of the elements while showcasing a highly sophisticated narrative and sense of style.
This proposed packaging line uses clean, clear modern lines of straight forward bottling with simple mono color typography and ethnic pictograms. The result is a product that captures a young and current Australian youth in a sophisticated fashion.
NPG Product Group / Nordstrom
Behind every stitch, every style and and every accessory of a Nordstrom brand, lies the NPG product group. Vivaciously and actively creating the next big style. Their identity needed to have this energy. A spontaneous and rigorous hand drawn typographic solution did this energy justice.
Peter Pauper Press
This is one of many illustrations from the book, “Are You Psychic?” A fun gift book that explores the various attributes of psychic powers.
La Pousse d'Or
Elegant yet classic solution for French vineyard. The distinct bottle shape and label application create an impressive profile on shelves full of straight labels.
As leaders in surf and skate culture, Quiksilver has a knack of capturing a vibe with their audience that is true and authentic and mostly no nonsense. The vibe is what comes from the street, from the buyers of their products. This proposed ad campaign dramatically captures a stolen moment that is not contrived or staged. “You gotta feel” speaks to the essence of living life to its fullest.
Makers of cogs and various machined parts, M Machine needed an identity that represented the strength and robust nature of the products they make. A stylized “M” with a cog side, showcases how simple and bold an identity can be in an industrial category.
Set in the high end community of Horseshoe Bay on Lake LBJ, Texas, Elan represents the finest in urban modern living. For the collateral brochure of this unique high rise, the design needed to capture the organic and natural elements present in the architecture but also the undeniable comfort not always found in modern spaces. Approachable photography and clean layout ensured potential buyers that their new dwelling was worth calling home.
The Hope Conversations are a non-profit organization providing inspirational, thoughtful and transformational experiences through the power of intimate group conversations. Assembling in various locations, attendees bring their stories centered around the concept of HOPE. The resulting colors are different hues that reflect a cross pollination of ideas, spirit and healing. The identity needed to capture a bright and aspirational tone while looking both forward and global in its appeal.
Nothing excites designers, printers and purveyors of stationery more than a letterpress shop. This design is for a special poster sale where the textures, typography and rich layering, tell the story of what makes ink on a press smell so good.
IDENTITY / ILLUSTRATION
Album art and identity for band split between Texas and Japan. Vocals focus on a restful tension somewhere between paranoia and a calm breeze scattering cherry blossoms.
This proposed identity for Amis needed to reflect the friendly and compassionate company that brings all types of relationships together be it companions, lovers or buddies. The speed dating concept has taken the country by storm but is often regarded as stale and cold feeling. Our design had to ensure that these connections were real, comfortable and natural.
The iconic home, gallery and studio of Donad Judd's in Marfa is the setting for this simple but layered ad. A stylistic and reflective photo captures sky, light and most of all, Judd's mesmerizing sculptures within.
Olea Olive Oil
Argentinian farmers and vineyards of Olea, needed a package that would showcase the exquisite quality of their oil and convey the freshest ingredients. The design solution was to keep as much of the product visible as possible. Light colors and typography accented the crisp and sophisticated touch for the culinary customers.
Actor, Brent David Fraser and DP Mark McKnight ventured into Seattle for a few hours on a typical neurotic Spring day to capture some test footage with the Canon 5DII. There was no plan except to capture some images which Brent made effortless with his magnificent screen presence.
The packaging for the Live Well Energy Bar needed to balance natural, aspirational and no nonsense elements into a functional package. Using emotive photography with a clean and bold typographic placard, this design provided the strength and simplicity of what fueled its creation.
The number 1 business podcast in the world needed an identity that was as bold and direct as the product and tools they offer. Providing leaders and managers of all types with the tools on how to be more effective managers, the classic org chart became a powerful symbol that the audience knew well. With a dimensional spin including strong color palette and minimalistic styling, the mark has proven to be quite impactful.
Electronic wizards and art purveyors, the recording group's sound bubbles with dance beats and electronics. For a show poster, the natural solution was to imagine what the music would “look” like as it the rhythms pour out onto the dance floor.
HBO / Tallywhacker
HBO sought OOH (out-of-home) proposals for their latest fall premiere of Judd Apatow's latest antics with animation. All placements needed to wink at the highly adult nature of the animated adult series.
Consultants to global leaders and CEO's, Marble needed an identity that communicated the firey, friendly spirit they bring to their rigorous workshops. The metaphor of displacing a marble from the ring as in “getting outside” thinking and strategies into an organization, worked powerfully well.
A concept modern living project by the water's edge, Poolsound's luxury lifestyle tenants would enjoy all aspects of water including nearby lake, boating, swimming, community pools and private jacuzzis designed into each home. The proposed identity captures the pastoral and liquid elements of water while merging with a textural watercolor element to reflect the artistry taken in the architectural building and garden design.
Logo for eating disorder therapist Anna Furuberg, Stockholm. The logo tells the story of recovery – from chaos and loose ends to a more orderd, fulfulled life. The name in Swedish means eating support, but is only one letter short of actually meaning eating disorder.
IDENTITY & NAMING
Conceived as a collective art colony where designers, painters, and other artists would come together in an industrial loft space, share communal areas, and share inspiration. Artery was used as a metaphor for connecting life between elements, between people, between ideas. The simple logotype identity needed to be neutral enough to span all types of art styles.
WEBSITE & NAMING
Strategic financial consultants, Comentum, needed a name, identity and website to convey there counter culture approach. Financing everything from assumed debts, product inventories to startups, the name captured their aggressive nature on activating money. The visual language and website was done boldly and accessibly by creating a thoughtful metaphoric photo series to keynote their various offerings. Simple layout and clear color palettes finished out the look and feel of their navigation and website design.
Ted Talk Conference
As an ice breaker for conference network time, this creative approach included a room full of vintage typewriters where attendees grabbed a piece of conference letterhead and typed a 8 minute bio. Then attendee pairs mingled and traded stories as their bios illuminated off the page. As a perception builder, the pairs rewrote each other's bio after talking and digesting first impressions.
As a finishing touch, final bios were signed with a pen and ink scribble portrait. This experience captured the analog nature of handwork while celebrating the speed of spontaneity.
The reinvention of Burberry in the last 3 years can be attributed to their unflappable heritage in the trench coat, their dedication to focus and the investment in the youth culture including music, art and fashion. This proposed ad campaign captures the whim and wit of style conscious folksters about London Town by using the quality of line through stitched illustration. How fitting.
Illustration: Stephen Campbell
The technology conference for all things human technology related, needed a logo that communicated vision, humanity and dynamic energy. The spinning eye motif doubled as an isotope-like atom icon.
As the leader in cyber match making websites, eHarmony has positioned themselves as the source in all things related to relationships online. This proposed campaign captured the confidence and simplicity of their market position but also the mystique and romanticism of falling head over heels in love with the completely unknown.
This capital management firm needed a brochure and visual language that revealed their witty and unique approach to investing. Smart conceptual photography by Geof Kern paired with warm colors, typography and sophisticated patterns, conveyed just the right intellection.
This proposed signage system takes the majestic simplicity of the Icelandic landscape and uses it to capture the essence of the remote and bold country. The high contrast black and photography and modern typography were the perfect match to evoke the Iceland mystique
Ghostly International / Giraffage
This proposed package for recording art its Giraffage, conveys an elusive and provocative vibe that is apparent in their music. Taking cues from the mix titles, subway imagery in moody, abstract variations, provided the backdrop for the sleeve.
A clear yet modern logo was needed to depict the cloud technologists to their clients. The image combination of a cloud and infinity icon was a ideal to capture the company's appeal.
This magazine that celebrates the latest in experimental photography needed a cover system that allowed the images to speak on their own, and a logo masthead that was fresh and modern. The simple M form in white shape starkly contrasted to the impact imagery was the bold solution.
Smaland for Somalia
A community initiative, Smaland for Somalia was founded by Swedish and Somalian resdents of the university town Vaxjo in southern Sweden. The objective was to raise awareness on immigrant issues and encourage locals to engage and share with immigrants. The aggressive look and feel of the campaign has earned much attention and created awareness of immigrant issues and companionship.
Red Sparrow Design
This promotional retail poster captures the favorite neighborhoods and highlights of Seattle while the use of Illustrative typography personified The Evergreen City as a dynamic and friendly destination.
As collectors of high art and estate antiques, this company needed a logo that conveyed elegance while at the same time, contemporary touches. This was achieved by contrasting a classic filigree ornament with modern clean typography.
IDENTITY & T-SHIRT
Black Pig is a bagel and tea cafe serving up smiles in Mexico. The simplistic approach of whimsical typography and minimalistic snout of the pig, captured the spontaneous character and sense of humor of this establishment.
For the Commitment to Origins line of coffee for the global leader in coffee, this was one of several posters in a series that captured the birthplaces of coffee. The mix of ephemeral pieces from the various countries collide to present a modern result.
This logo for a education rocket program in high schools, needed to capture the spark and energy of the class, rockets and the counter cultural teaching. The symmetrical mark and stylized typography deliver a sophistication with energy at the same time.
NAMING & PUBLICATION DESIGN
Microsoft / Microsoft Partner Network
Microsoft's partner group and liaison, MPN, wanted to showcase and celebrate the various network of Microsoft Partners with how they use both Microsoft products and the Worldwide Partner Conference (WPC) to advance their businesses. Each month, a different partner is featured. We named the publication Pivot to symbolize the nimble, innovative and core importance of these partners and their relationship to making Microsoft succeed. We solved the design by leveraging Microsoft branding along with clean lines and personable portraits. For inside spreads, each partner story drives various and illustrative solutions.
The advanced visionaries for this high end development located on Lake LBJ in the Texas Hill Country needed an identity that captured the sophistication of urban living with the intellectual elements that fueled its creation. Blending Mediterranean styling with LEED certified spaces, Skywater broke the mold for Texas dwellings. The minimalistic bisection shapes elegantly captured the most captivating aspects of the property—sky and water.
Positioning itself as a guidebook that sniffed out the best of destination locations, this magazine highlighted shopping and eating establishments that were with the trek. The humorous logo and edgy imagery broke from the clutter of otherwise normal print collateral.
Strategic financial consultants, Comentum, needed photography to be used with their brand and website. To convey their counter-culture approach, the photos were done boldly and accessibly by creating a thoughtful metaphoric photo series to keynote their various offerings.
The British Council sought an a visual summary of their seven year study on student trends in mobility throughout the globe. British Council sought to publish an infographic of it's official findings.
A small town appeal bakeshop needed a logo that sensibly revealed a warm and fuzzy emotion while conveying bakery. The puffy icon shape denoted both baked goods rising as well as a baker's hat.
IDENTITY & PACKAGING
Takihouse provides Japanese households with modern and eclectic home goods of all kinds while offering a friendly and accessible shopping experience. The identity needed to showcase an international sensibility but also a sense of humor to represents the casual nature of their stores.
Rum for Rester (Room for leftovers)
Kulturparken Småland’s major summer exhibition focused on redesign and how we can used understanding of design to reduce waste by actually reusing things or materials by making it into new usable objects.
Seattle Parks & Recreation
Various locations were identified throughout the city to hide eyesore equipment. Leveraging local artists, the solution of cling graphics provided the perfect solution for adding an urban vibe and celebrating the arts.
Root - Women's Modern Boutique / At the root of everyone's aura is their style.
Pollen - Design/art organization for monthly sharing and inspiration / Creative minds be fertile.
Dogologie - Dog store and purveyors of everything dog / Find your bark.
Comentum - Financial capital consultants / Make money active.
Doorbella - Gourmet Italian cuisine delivered to your door / Bring Rome home in 30 min.
Ensurity - Investment brokers / To live carefree means to act risk free
Pointer - City guidebook / Sniffing out the cool shops and eats in your town.
IDENTITY & COLLATERAL
A private club for creative think tanks that come together and brainstorm solution for city problems, needed an identity that celebrated the skills and parts of the human. A humorous approach to mannequin parts proved to be the perfect canvas for striking a cord with creative types.
Independent film company Dialogue Pictures needed an identity that reflected their passion, authentic approach and accessibility to their films. With a dedication to doing good in the world with their films, the design sought to express the friendly and creative nature of the company's personality along with the spirit and energy of the founders.
Astronauts & Poets is a design agency that creates immersive brand experiences that matter—connecting our clients to their audiences. With over 25 years of experience, we pride ourselves on producing creative that is rooted in strategy, on target with your audience and that delivers results. You may only have one shot with your brand—are you ready? Contact us today for a free consultation—we'd love to meet you! firstname.lastname@example.org