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A Refreshing Experience

The word Experience or Experience Design has become a recent buzz word over the last several years. Just when the category of Branding has grown up and become much more diverse, dynamic and expansive, businesses are now being bombarded with the notion that they need to create live events and interactive experiences. But why? Isn't your logo and product/service offering, consistency and clear language enough? Not only no, but absolutely no.

Experiences are defined as any extended activity that truly engages and emerges your audience in your brand story. It connects them to you—personally. Experiences can be live events, shows, conferences, exhibits, private parties, installation, online activities and more. These experiences take your brand, story and identity and brings them to life much more dynamically.

In experiences, people are face to face, products are touched, services can be seen in action and your audiences emotively connect to you, your team and your brand unlike other mediums. Experiences become highly memorable and personal. They impactfully deliver your brand promise. When you are live, you also reap the benefit of feedback, dialogue and networking that leads to other opportunities for your company growth.

So before you craft your next newsletter, brochure or e-blast, think experience instead. How can you get your audience together while delivering them unbelievable content in a way they won't forget?

 No one will have to wonder where the refreshments are
 at Hannes Broecker's art exhibit — drinks are the main attraction. 
Reminiscent of something chocolateer Willy Wonka might dream up, the 
display is made up of nine panels of colorful beverages and a palette 
topped with countless glasses. Visitors simply grab a glass, go to whatever color draws them most, and pour themselves a drink.

No one will have to wonder where the refreshments are at Hannes Broecker's art exhibit — drinks are the main attraction. Reminiscent of something chocolateer Willy Wonka might dream up, the display is made up of nine panels of colorful beverages and a palette topped with countless glasses. Visitors simply grab a glass, go to whatever color draws them most, and pour themselves a drink.